About Us
GhostCircus Merch Unveils New Era: eli james Expands Brand with Dynamic New Co-Founders
WHERE CREATIVITY MEETS COMMERCE.
At GhostCircus Merch, we believe merchandise isn’t just apparel — it’s art in motion.
It’s how fans connect with artists, how brands tell their story, and how movements are born.
We transform bold ideas, creative merchandising and your vision into unforgettable merch experiences — combining custom production, eCommerce fulfillment, and creative marketing under one roof.
GhostCircus Merch, founded by visionary eli james, enters a new era with an expanded team, offering full-service merchandise solutions for artists, brands, and entrepreneurs. The company specializes in custom merchandise production, eCommerce store management, event operations, and creative marketing to transform visions into success stories.
Company Launch
GhostCircus Merch is making headlines with its ambitious expansion, aiming to elevate the merchandising game for artists, bands, brands, influencers, corporate companies and entrepreneurs alike. Originally established as GhostCircus Apparel in March 2015, the company quickly gained recognition for its artistically crafted clothing and music merch manufacturing. The brand’s unique approach has led to collaborations with some of the biggest names in the industry and artist from Marylin Manson, SUM 41, Twenty One Pilots, No Doubt, Papa Roach, Krewella to name a few. The continued expansion marks a significant milestone as GhostCircus Merch evolves to cater to a broader range of clients and creative visions, encompassing services like event merchandise operations and custom promo items for bands.
Behind the Company
The driving force behind GhostCircus Merch is eli james, a trailblazing artist and entrepreneur whose journey from a troubled childhood to industry icon is nothing short of inspiring. His background spans from international touring drummer to celebrity fashion designer and merchandising expert. Growing up in the Pacific Northwest under challenging circumstances, james transformed his experiences into a remarkable career. His dedication to creating custom band merch and high-quality apparel has made GhostCircus Merch a leader in custom merchandise production.
From crafting bespoke clothing in his bedroom to gracing the covers of major magazines, eli james has proven that resilience and vision can overcome any obstacle. His work has not only transformed the fashion world but also showcased his commitment to helping others achieve their dreams. The addition of Nikko Ortega and Gregory Ginovic as co-founders signifies a new era for GhostCircus Merch, combining their unique talents and perspectives with James’s innovative spirit in areas like eCommerce store management and band merch warehousing solutions.
Who Are They and What Do They DO?
eli james — Founder / CEO
eli james's journey from international touring drummer and a celebrity fashion designer to a leading figure in the music merchandise space is a testament to his relentless drive and creativity. The brand initially gained traction through its unique designs and rapid success. During the COVID-19 pandemic, GhostCircus Apparel showcased its adaptability by pivoting to masks to the masses, further cementing its place in the Apparel space and behind that production was none other than GhostCircus Merch making the "impossible" POSSIBLE and helping 100s of thousands while taking massive risks. Since then GhostCircus Merch has continued to expand, push boundaries and become an even more solid backbone in the merchandising industry!
Nikko Ortega — Co-Founder / COO
Nikko Ortega, a key figure in the expansion, is known for his unwavering dedication and ability to forge strong connections, as well as his unmatched talent in implementing next-level SOPs for seamless internal workflows. His approach to personal growth and collaborative success aligns perfectly with GhostCircus Merch’s ethos, contributing significantly to their merchandise logistics operations. Nikko's community-building skills will undoubtedly propel the company’s ongoing success.
Gregory Ginovic — Co-Founder / CRO
Gregory Ginovic, brings a wealth of experience in sales and brand development. His creative approach to fashion merchandising and background in high-pressure sales environments makes him a vital asset to the expanded GhostCircus Merch team. Gregory's journey from a professional dancer to a sales manager and now a leader in the fashion industry underscores his commitment to both the arts and client success.
